5 things to watch out for during your SEO link building process
As some of you might already know, the SEO link building process can be extremely labor extensive and time consuming when done correctly. This can often lead us to looking for short-cuts and quicker methods to speed up our SEO link building process. Truth is, link building is a crucial part of all SEO strategy’s and there are no short-cuts to speed up the process. When it comes to the search engines, quality links count and bad links ignored, if you’re lucky. Focusing on obtaining quality links is the most important part of the SEO link building process, so here are 5 things to keep in mind when looking for incoming links.
01: Link Acquisition Timing
Google pays careful attention as to how frequently you obtain new incoming links to your website or blog. A sharp and sudden increase in incoming links over a short period of time would obviously raise suspicion about your SEO link building process. Every once in a while these sharp and sudden spikes in incoming links are normal and natural when certain viral methods are used or because of news events and if this is the case it shouldn’t be a problem.
Frequent sudden increases in incoming links over short periods of time would make Google think that you are participating in link farming.
The practice of link farming might have worked 5 years ago but it definately does not work today. Google checks and credits you for the quality of incoming links and these checks include the Page Rank and niche of all incoming links. For example, if your website or blog is about cosmetics, then if an attorney website links to you then it won’t look natural as cosmetics and law are two unrelated categories.
Therefore participating in link farming scams won’t aid you in your SEO link building as you will have hundreds of unrelated sites linking to you. Instead, Google will ignore these links and give you no credit for them.This is not really a punishable offense as we have no control over who links to us but who knows what Google might do if this keeps on happening repeatedly.
02: Only Having Links From New Websites
A quality website will have incoming links from new and established websites. A website that ONLY has incoming links from new websites may not be looked at highly by the search engines. The reason for this is because Google sees established websites as authority websites and they also tend to have higher Page Ranks which will help you in boosting your very own Page Rank.
02: Only Having Links From High PR Websites
A natural SEO link building campaign will gather links from websites with all sorts of Page Rank levels. And Google knows that during a natural SEO link building process a lot of incoming links attained without your assistance will be from low PR websites.
03: Linking To Bad Neighborhoods
While we may not have control over who links to us, we still control who we link to. Bad neighborhoods, to Google, are identified by spammy and on-page black hat techniques. If you are serious about your SEO link building then you really do not want to link to these neighborhoods, because who you link to really does matter.
04: The Anchor Text of Incoming Links
In short, incoming anchor text links are your supercharged keywords. Prevent the bad practice of having links to your site that reads click here. Rather use words which you want to get ranked for.
05: Links From the Same Or Similiar IP Addresses
If you follow a natural process with your SEO link building process then you will acquire links from a wide range of IP addresses. Having large quantities of links from the same or IP’s of a similiar class would be a reason for concern as this is seen as interlinking and is not a natural form of SEO link building.
